Start with access to important pages
Check that the homepage, property presentation and contact page open correctly. An error on an essential page, an unexpected redirect or an unusable form can interrupt the visit. Check the display on a phone too. Before interpreting a score, make sure the tool could read the requested page and did not encounter a protection screen or temporary page.
Review content and images
Titles should distinguish pages and descriptions explain their value. Look for missing information: capacity, location, sleeping arrangements, amenities or contact arrangements. Check that photos match the described property and whether their size slows the page. An automated audit can flag missing tags, but cannot confirm the accuracy of a distance or amenity for you.
Prioritise corrections by usefulness
First address anything preventing a page from being viewed or an enquiry from being sent. Then correct ambiguous information and significant technical defects. Convenience improvements come afterwards. A numerical indicator can track some changes, but a higher score does not mean higher rankings or more bookings. Keep a list of actions and their completion dates.
Check the website after changes
Run the analysis again on modified pages and test the journey as a traveller. Forms should give a clear response; a transmitted message is not a booking. Then track relevant visits and enquiries over an appropriate period. A technical fix can be immediate, while any effect on search depends on many factors.
Your preparation checklist
- Test the homepage, property presentation and contact.
- Check titles, descriptions and essential information.
- Prioritise blocking errors.
- Check every correction and keep a history.
Frequently asked questions
Does an audit always cover the whole website?
No. Check whether the analysis covers a single URL, several pages or the entire website.
Does a good score guarantee more bookings?
No. The score describes the tool’s criteria, while enquiries also depend on the offer and audience reached.